Q&A with Photographer @emilymmasse

Q&A with Photographer @emilymmasse
This month we chatted to Vancouver-based photographer @emilymmasse, who told us all about what inspired her to live a creative life and why it's important that we do too. 


Hi Emily - First off, what inspired you to become a photographer?

Growing up, my dad was always taking family photos and home videos. These captured moments were relived in our family over and over and I loved it! With so many special moments in life, it’s a great feeling to be able to capture a fraction of them, to be forever remembered and shared. It seems like a silly answer, but I think you could say I’m inspired by life…whether it be the sweet silent moments in the morning, or an epic landscape, they’re all beautiful in their own way.  

How has living creatively influenced other aspects of your life?

My years at Lululemon have imprinted the lulu manifesto in my brain, and one of my favourites has always been ‘creativity is maximized when you are living in the moment,’ and I couldn’t agree more. Being a photographer, I am always chasing ‘the moment’ and in turn, I spend hours waiting and watching the sun rise over the mountains, or set on the ocean. I have been able to share these moments with new friends and old ones, or enjoy peaceful solitude.  I have been able to change my focus, slow down, look around and appreciate the things around me more. These experiences bring me so much joy, it’s unreal.

Why do you think it’s important for people to add some aspect of creativity to their lives?

Not only have I been able to connect with some RAD people and see some beautiful things, photography for me has become a happy outlet. There have been some frustrating moments where things don’t ‘click’ ;) but by the end of the day I’m always happier for getting out there.  If I’m down or overwhelmed, I’ll go to the beach, sit, breath and snap some shots. I don’t think I’ve drove home after a day like this and felt worse than I did when I arrived.

What or where do you find inspiration from?

Nature, and life.

What’s the best thing about being a photographer?

The best part of being a photographer is sharing with others. Whether its darting around the forest with another photographer looking for the best angle and ‘the shot’ or capturing something special for a client, the vibes are spirited when people are loving the moment.

What are some highlights from your career so far? What’s been the most exciting part of the journey for you?

As an adventure photographer, my greatest moments are inspired by beautiful places. That holy sh*t I’m tired moment when you reach a summit just in time for sunrise, the serenity of sunset, the passion in people interactions,  it’s impossible to pick one or two moments.   

What advice would you give others who would like to live a more creative life? What are the steps they can take to do so?

Follow your bliss.

One of my biggest hold backs has been the fear of judgement and failure, but who cares. I’ve committed to not caring, and living passionately and creatively. Find something you love, do it often and share it with others :)


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